I love this one particularly because you can feel the contrast brought by Gareth pugh's usual insights in his creations and the religious connotations at this Italian debut. The melancholic strings against the modernist sounds.

One thing about Gareth Pugh that makes him distinguishable is the way in which he "reaches out". It's a feeling he instils. His designs are daring, a little bit off, maybe, but inherently glamorous. I feel that the Fashion Film advertises this designer's image better than any still photo would. The twisting, crawling, creature-like figures seem to embody some unconscious instinct, searching, looking and testing reality.

I read somewhere that Gareth Pugh's also influenced by London's club scene. You can feel that in the way the figures move, their disconnection with time and place and the harmony with their bodies and movements with the throbbing sounds.

Here is the link to another Fashion Film, the one from Gareth Pugh's Spring/Summer 2011.

In my opinion, Gareth Pugh kind of gives any other aspiring designer the push to find that something more within.

-Tina x